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The power of a reason.
On my podcast recently, I was recounting how I had stopped a fight. A bunch of guys were beating up a friend of mine and when I arrived on the scene, I managed to stop the pummeling with one word. "Why?!" Possibly it was the volume and conviction with which I said it, but I also think that part of why this... »
Why podcast?
I am an avid fan of a radio show from halfway around the world. And it surprised me to realize that I have not missed a SINGLE show this past YEAR! How is this possible? Podcasting. Every time I launch iTunes, the program automatically downloads the newest installments of the show and upload it to my iPhone so I can listen... »
What if NO one cares?
I am hoping that I am talking to someone who is interested in getting better. Whether it's in your professional life or even if you just want to be the best damned basket weaver there ever was, the pursuit of excellence is something that should never be given up on. There will be times when that pursuit will be sabotaged by... »
The Power Of Something Special
I was at Toys R Us today and there was a guy who was demoing the magic kits. And he sucked. Not because he was unable to perform the tricks. From a technical standpoint he was doing great - no flashes (where you see hoe the trick was done) as they say. What was awful was how un-amazed he was with... »
We won!… er… now what?
It wouldn't be the first time it's ever happened to anyone. You get to the destination and then you go, why did I want to be here in the first place??When I was programming a radio station, the big question I always asked was "What does the win look like?" And on the surface the answer is obvious -... »
The Goodbye Speech I wanted to give…
This is strictly speaking a departure from radio. But in many ways it is still about the heart and soul of the medium. It is about communicating. And even if it is out to an audience of millions, it is still impacting them one person at a time (to paraphrase Bobby Ocean). I've been in radio now for more than 20... »
Honesty In Advertising – A Fresh Approach
What do you call someone who tells lies only SOME of the time? A liar. Kids can easily be convinced by advertising but only up to age of about 8. It takes some time but eventually, they grow up to be the skeptical consumer that you are trying to get through to with your advertising - an audience that has had years... »
Radio Commercials – why we (usually) hate them!
Most people hate most commercials, but seldom think about why. I'd like to suggest a few reasons to consider if you are developing radio commercials for your clients. They are interruptions. This is the one thing that you can't do very much about. And to me, it has to be an interruption for the ad to work. But there is such a... »
The death of mediocre radio? I hope so.
For the longest time, there was a barrier that was meaningful. Like a dyke (there's a word to cause search engines to mis-classify this page) that is holding back the sea, the internet's limitations have kept land-loving radio stations high enough and therefore dry enough to keep on going as they have been. Relying on the fact that if you... »
It is time for radio
When I first launched radiojoe.com I thought it was just a cool URL for a guy named Joe who worked on the radio. And I guess it was. But over the years, what radiojoe stood for was little more than just a name - a tag that some of my friends gave me. And so the content has been a... »